PASSION IN ACTION COURSE ON THE INDUSTRIAL DEVELOPMENT OF A ROTARY-WING AIRCRAFT
Striking success of the new Passion in Action course entitled “Industrial Development of a Helicopter: A Market and Business Perspective”.
Over 150 students enrolled in this novel experience aimed at providing an overview of the rotary wing market, its trends and opportunities, the economic fundamentals for the development of a new platform, the steps from targets to prototype, to serial production, and the success analysis.
In the four sessions of the course, the students learned about the DNA of a successful development in an highly competitive and high-technology market segment directly from a team of top-level managers from Leonardo Helicopters: Stefano Villanti, SVP Marketing, sales and contract; Matteo Ragazzi, Director of Engineering and Head of Design Organization; Giacomo Zampetti, VP Marketing; and Fabrizio Marra, Head Marketing Intelligence and Governance.
The course ended with a technical visit to the Leonardo Helicopters Final Assembly Line in Vergiate.
Huge thanks to our distinguished speakers and to Leonardo Helicopters for this unique opportunity to learn from the best in class.